Jordan Schuetz, MBA

Senior Product Marketing Manager II, Solutions 💻

I ❤️ Developers and love educating them through my interactive content and events. As a developer experience expert, my goal is to help developers build things faster, better and easier. My day to day work includes improving all parts of the developer experience to increase top of the funnel adoption and product retention. I'm always listening to developer feedback to drive change in the product and enabling developers to spend more time innovating and less time coding. I'm an expert at product messaging, developer tooling, and telling technical stories that are digestible by all audiences.

My passion to improve the developer experience comes from my background as an indie game developer. I founded a game development company that acquired over half a million paid installs across multiple platforms including the Nintendo Wii U and Sony PS4/PS5 console. I also created custom educational software that is currently being utilized by the University of California Riverside to teach business students how to code using HTML, CSS, Bootstrap and consume RESTful APIs. My educational software has been used by over 16,000 University of California students and has saved the students over $350,000 in college book fees. Additionally, LearnCS8 has helped business students get jobs in the Software Engineering and Computer Science field by giving them their first initial exposure to front end development.

Currently, I'm living and working in San Francisco at Twilio as a Senior Product Marketing Manager of Developer Experience. I founded San Francisco's most attended game development meetup which now has over 3k members, and organize a total of 3 meetup groups that collectively have over 5k SF Bay Area developers. My past experience revolves around Developer Advocacy which includes product evangelism and collecting developer feedback to improve the developer experience. I've worked on creating robust web experiences and product journeys that are consumed by hundreds of thousands of developers monthly. If you would like to network, collaborate, or work together, feel free to reach out; I'd love to help you make your dreams a reality 🥑


Experience

Senior Product Marketing Manager II, Solutions

• Working on multi-cloud messaging for our HashiCorp Cloud Platform products, working across all product lines, industries, and solutions.
• Kickstarting RFCs and new programs for FY24.
• Representing HashiCorp at local developer meetups and industry conferences.

October 2022 - Present

Senior Product Marketing Manager, Developer Experience

• Creating the go-to-market strategy for all of Twilio's developer platform products
• Defining messaging for all of Twilio's developer platform products
• Working on Twilio's developer experience and tooling
• Organizing, producing and managing Twilio's Quarterly Release Webinars

August 2021 - October 2022

Meme Run 2

Meme Run 2

• Developer and creator of the Meme Run 2 video game.
• Game written in C# using the Unity game engine.
• Contracted and managed a team of artists, film experts and developers to execute this games release.

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Developer Advocate

• Developer Advocate at MuleSoft, a Salesforce Company.
• Technical evangelist and speaker at events such as Dreamforce, MuleSoft Connect, and local developer meetups, covering topics on API-lead development, integrations, data-transformations, unit testing, API gateways, API Security, and deploying on-prem.
• Developed technical tutorials and YouTube videos to educate developers on how to use MuleSoft’s Anypoint Platform. Improved top of the funnel adoption and product retention.
• Improved the developer experience on MuleSoft.com by leading the developer website redesign project.
• Improved the developer onboarding journey and increased product signups by developing the Hello Mule tutorial series and corresponding getting started materials for new developers.
• Interviewed developers and conducted live coding sessions to discover developer pain points using the Anypoint Studio IDE. Organized an action plan and presented findings to Product and Web.
• Managed an artist and led the development of the booth demos for Dreamforce (Salesforce’s annual conference) and MuleSoft Connect. Developed the video game MuleInvaders for our booth presence using Unity 3D.

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View the Developer Tutorials Page

March 2019 - August 2021

San Francisco Game Development

SF Game Development SF Game Development

• Founded San Francisco Game Development in 2018 due to a lack of high-quality game development meetups in the area.
• My Meetup group has grown to over 3,000 people and I've had the pleasure of hosting these events at the Microsoft Reactor in SOMA.
• I've worked with over 30 companies on strategic partnerships and have hosted over 25 SF Game Dev Meetups and counting.
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Developer Relations

• Responsible for developer marketing strategy which included building the PubNub Meetup Program
• Planned and executed developer events & workshops. Responsible for audience acquisition, sponsors, speakers and judges.
• Planned and presented at a minimum of one meetup per week.
• Founded San Francisco’s most attended game development meetup group and grew the community 475% in 2018.
• Speaker at GDC, Cisco’s DevNet Create, Developer Week, IoT Dev Con, and more.
• Hosted events and developed collaborative partnerships on developer content with the following companies: Tibco, Twitch, Optimizely, Sentry, IBM, Google, Magic Leap, TypeForm, SmartCar, Soracom, and Microsoft.
• Created and developed the PubNub Ambassador Program from the ground up.
• Developed and published technical content/tutorials to improve the developer experience.
• Dev Experience: Unity/C#, JavaScript, Serverless Functions, RESTful APIs, IoT/Python

March 2017 - March 2019

Founder & Developer

Developed and published an education website utilized by the University of California Riverside to teach introductory computer programing to students not in an engineering major. Over 700 students each academic quarter are required to utilize the Learn CS8 portal to learn HTML and CSS programing.

August 2013 - Present

Founder & Independent Game Developer

• Represented company at industry conventions: GDC, AnDevCon, Google I/O etc.
• Designed, programmed, published, marketed & managed over 15 games and applications
• Acquired over 500,000 collective paid downloads on all of Ninja Pig Studios products
• Coordinated cross promotional marketing business partnerships with other developers

January 2011 - January 2016

Education

EU Business School

Masters of Business Administration
MBA in International Business
August 2016 - December 2018

University of California Riverside

Postgraduate Certificate in Business Management
Project Management
June 2017

University of California Riverside

Business Administration
Information Systems
August 2012 - May 2016

Photos

Jordan Schuetz Meetup 1 Jordan Schuetz Meetup 2 Jordan Schuetz Meetup 3 Jordan Schuetz Meetup 4 Jordan Schuetz Meetup 5 Jordan Schuetz Meetup 5


© Jordan Schuetz